Marketer reviewing B2B lead generation data at a laptop

B2B lead generation,
in plain words

Finding, reaching and nurturing B2B leads, across email marketing, cold outreach, contact form outreach and the data underneath. Written by people who build the lists and run the campaigns.

12 terms

C

CAN-SPAM Act

The United States law setting rules for commercial email, enforced by the FTC. It does not ban cold email, it sets conditions every message...

Cold Outreach

Catch-All Domain

A domain that accepts mail for every possible address, which means an email verifier cannot prove any single mailbox there is real.

B2B Data

D

DKIM

An email authentication method that signs each message with a private key, so receivers can check it against your DNS and confirm it came...

Email Deliverability

F

Feedback Loop (FBL)

An arrangement where a mailbox provider tells you when its users mark your mail as spam, so you can suppress those recipients.

Cold Outreach

M

MQL (Marketing Qualified Lead)

A lead that marketing has scored as ready for sales contact, based on how well the company fits and how the person has engaged.

Lead Generation

P

Point of Contact

The person at a target account who handles day-to-day communication with you, receives your outreach, and routes it internally.

Sales Process

R

Request for Information (RFI)

A formal document a buyer sends to several vendors early in a purchase, asking what each offers and how they work, before any shortlist...

Sales Process

S

Sales Qualified Lead (SQL)

A lead a salesperson has personally vetted and judged worth pursuing as a real opportunity, after accepting it from marketing.

Lead Generation

SDR (Sales Development Representative)

A salesperson whose job is starting conversations: researching accounts, running outreach, qualifying interest, and booking meetings for a closer.

Sales Process

SMTP Server

The software that accepts your outgoing email and passes it toward the recipient's mail system, using Simple Mail Transfer Protocol.

Cold Outreach

SPF Record

A DNS text record listing the servers allowed to send email for your domain, checked by receivers against the sending IP.

Email Deliverability

Spintax

A shorthand using braces and pipes to pack several wordings into one email template, so each send picks one option at random.

Cold Outreach