Lusha is the tool many reps open when they need a phone number fast: one click on a LinkedIn profile and the email and mobile appear. This Lusha review looks at what that click really costs in 2026, how far the free plan goes, and what Italy’s recent privacy ruling means for buyers.
Lusha also appears in our guides to the best sales prospecting tools and free AI sales tools. Below you’ll find how it works, every plan and credit cost, its AI features, its security record, honest pros and cons, and the best Lusha alternatives.
Key Takeaways
- Lusha is built for speed. Its Chrome extension shows verified emails and phone numbers on LinkedIn and company websites.
- The free plan is small but permanent. 40 credits a month for one user covers 40 emails or 8 phone numbers.
- Phone numbers drive the cost. An email costs 1 credit and a phone number 5, and Starter costs $37.45 a month billed annually.
- Privacy is the open question. In July 2026, Italy’s data protection authority fined Lusha €2 million under GDPR.
- contactID is the best Lusha alternative when you want conversations with companies without buying personal contact data.
Lusha Review Verdict: Is It Worth It?
Yes, if your bottleneck is phone numbers for named people and you prospect mostly in North America or the UK. Lusha is quick, simple, and fairly priced for one rep. It’s a weaker fit as an all-in-one outbound platform, and EU-focused teams should read the compliance section before buying.
| Our Verdict | The fastest way to turn a LinkedIn profile into a phone number, with credit math and privacy questions to weigh |
|---|---|
| Best For | SDRs, founders, and recruiters who prospect on LinkedIn and need direct phone numbers |
| Not Ideal For | Teams that want sequences, data, and automation in one tool, and EU-focused teams with strict compliance needs |
| Pricing | Free; Starter $37.45 a month billed annually ($49.90 monthly); Pro from $52.45; Premium from $299.95; Scale custom |
| Free Start | 40 credits a month for one user, with no time limit |
| Launched / Owner | Lusha Systems, founded in 2016 by Yoni Tserruya and Assaf Eisenstein |
In user reviews, the Chrome extension and ease of use get the most praise. The most common complaints are how fast phone reveals use up credits, records that lag behind job changes, and thinner coverage outside the US, UK, and Canada.
What Is Lusha?
Lusha is a B2B contact data platform best known for its Chrome extension, which shows a person’s work email and phone number while you browse LinkedIn or a company website. Behind it sits a web platform for searching, enriching, and exporting contacts, plus email sequences, buying intent, and call recording.
Lusha Systems was founded in 2016. In November 2021 it raised a $205 million Series B led by PSG at a $1.5 billion valuation, and in 2026 it says more than 280,000 revenue teams use the platform.
Lusha added more AI in 2026. AI recommendations suggest look-alike buyers, a plain-English prompt builds prospect lists from a description of your ideal account (July 2026), and an MCP connector lets AI assistants search Lusha data directly, using your normal credits.
How Lusha Works
Lusha follows four steps, from finding a prospect to starting the conversation.
| Step | What You Do | What Lusha Does |
|---|---|---|
| 1. Find | Search by role, seniority, company, location, or intent, or describe your ideal buyer in plain English | Returns matching contacts and companies, and recommends similar buyers |
| 2. Reveal | Open a LinkedIn profile or company site with the extension, or click reveal in the platform | Shows the verified email (1 credit) and phone number (5 credits) |
| 3. Enrich and sync | Upload a CSV or connect your CRM | Fills missing emails, phones, and company details, then pushes records to tools like Salesforce and HubSpot |
| 4. Engage | Add contacts to a Lusha Engage sequence or export them to your outreach tool | Sends multi-step emails and tracks opens and replies |
Revealed emails are only half the job. Verify them before sending and protect your domain, because the usual cold email deliverability rules apply: an address that went stale after a job change will bounce, and bounces hurt every campaign you send after it.
Lusha Features
Here are the Lusha features that matter most for small sales teams, and which plans include them.
| Feature | What It Does | Available On |
|---|---|---|
| Chrome extension | Reveals contact and company data on LinkedIn, Sales Navigator, and company websites | All plans |
| Prospecting search | Filters contacts and companies by role, seniority, size, location, and technology | All plans |
| AI recommendations and plain-English search | Suggests look-alike buyers and builds lists from a written description | Web platform (check your plan) |
| Lusha Engage | AI-written, multi-step email sequences with open and reply tracking | All plans, with limits on Free |
| Buying intent | Scores companies as Very Hot, Hot, or Warm on the topics you track | Limited results on self-serve plans; full export on Scale |
| Signals and job changes | Alerts you when contacts change jobs or companies hire or raise money | Pro and up |
| Bulk and CRM enrichment | Fills gaps in CSV files and CRM records | Paid plans (limits vary by tier) |
| API and webhooks | Connects Lusha data to your own tools and workflows | Pro and up |
| Lusha Conversations | Records, transcribes, and summarizes sales meetings | Platform feature (limits vary by plan) |
| SSO and Do Not Call lists | Single sign-on and advanced compliance controls | Scale |
Lusha Engage covers basic sequences, but most teams doing serious cold email outreach pair Lusha data with a dedicated sending tool. Start from proven cold email templates and personalize the first line, rather than sending the same email to every revealed contact.
Lusha Pricing
Lusha pricing is credit-based. Every plan gets a monthly credit allowance, and you spend credits each time you reveal data: 1 credit for an email and 5 for a phone number. Annual billing takes about 25% off and grants the whole year’s credits upfront.
| Plan | Monthly Billing | Annual Billing (per month) | Credits per Month | Seats Included |
|---|---|---|---|---|
| Free | $0 | $0 | 40 | 1 |
| Starter | $49.90 | $37.45 | 400 | 1 |
| Pro | From $69.90 | From $52.45 | 600 to 3,200 | 2 (up to 10) |
| Premium | From $399.90 | From $299.95 | 3,400 to 10,000 | 5 (up to 25) |
| Scale | Custom | Custom | Custom | Custom |
Phone numbers are where Lusha pricing adds up. Starter’s 400 credits cover 400 emails, but only 80 phone numbers, or about 66 contacts with both. On monthly billing that works out to roughly 75 cents per complete contact, before you’ve sent a single message.
Seats matter too. Starter is a single seat, Pro includes 2 and Premium 5, and each extra seat costs $49.90 a month. On monthly plans, unused credits roll over up to twice your allowance; free plan credits reset every month.
One caution: Lusha’s credit costs shifted during 2026. Lusha’s own help content (August 2026) lists 5 credits per phone number, while some guides from earlier in 2026 list 10, so confirm the rate in-app before you budget.
Lusha Pros and Cons
| Pros | Cons |
|---|---|
| Fastest one-click reveals on LinkedIn and websites | Phone numbers use credits fast (5 each) |
| Solid phone data for North America and the UK | Thinner coverage outside the US, UK, and Canada |
| Permanent free plan with 40 credits a month | Records can lag months behind job changes |
| Published prices, unlike many data vendors | No refunds on credits spent on bad data |
| Sequences, intent, and call recording in one platform | Pro includes only 2 seats; extras cost $49.90 a month |
| Long list of security certifications | €2 million GDPR fine in Italy in July 2026 |
Is Lusha Safe and Compliant?
On paper, Lusha’s security credentials are strong. Its trust center lists SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017, and ISO 42001 for AI management, plus GDPR and CCPA validation seals. Customer data is stored mainly in EU regions, and anyone can request removal through Lusha’s opt-out page.
The harder question is where the data comes from. Lusha says part of it comes from an opt-in community program, where users share business contacts from their email accounts. Italy’s regulator also pointed to scraping of social networks and data bought from other brokers.
Italy’s data protection authority opened an inquiry in April 2025 after complaints about unsolicited calls. In July 2026 it fined Lusha €2 million, found that legitimate interest wasn’t a valid legal basis, ordered Lusha to delete data on people in Italy, and banned further processing of it.
For buyers, the takeaway is simple: Lusha is a secure vendor, but you’re responsible for how you use its data. In the EU and UK, have a lawful basis for outreach and honor opt-outs fast, and follow CAN-SPAM in the US and CASL in Canada.
Best Lusha Alternative: contactID
If you use Lusha mainly to get an email or phone number so you can pitch a company, contactID takes a different route. It’s a Chrome extension that sends your message through each company’s website contact form, so you reach the business without buying anyone’s personal contact data.
It also finds targets. Its Find Websites tool searches Google Maps listings by category and city across 20 countries, and you pay one lead credit only for each business delivered with a website. Lusha is still stronger for reaching named decision-makers; contactID is stronger for starting conversations with companies at scale.
contactID Features
| Feature | What It Does |
|---|---|
| AI form detection | Finds each site’s Contact Us page and maps fields, even across languages and layouts |
| Bulk submission | Fills and submits forms across your whole list of websites |
| CAPTCHA handling | Handles common CAPTCHA challenges during submission |
| AI sender agents | Optional agents that personalize each message, paid from a separate AI wallet from $5 |
| A/B split testing | Compares message versions to see which earns more replies |
| Templates and analytics | Ready-made outreach templates plus per-site send status and reporting |
| Find Websites lead finder | Builds target lists by category and city, from 100 lead credits for $5 |
| Duplicate protection | Skips businesses you’ve already contacted |
Here’s how this Lusha alternative compares head to head.
| Factor | Lusha | contactID |
|---|---|---|
| What it is | B2B contact data platform with a Chrome extension | Chrome extension for outreach through contact forms |
| Main job | Find emails and phone numbers for named people | Start conversations with companies |
| What you need | A name or LinkedIn profile | Just a website address |
| Outbound channel | Email sequences and calls, using revealed data | Website contact forms |
| Deliverability risk | Your email domain, plus bounces from stale data | None, since no email leaves your domain |
| Free start | 40 credits a month | 10 free websites, no credit card |
| Paid from | $37.45 a month billed annually ($49.90 monthly) | $0.15 per website, or $6.99 a month billed annually ($9.99 monthly) |
| You pay for | Every reveal, even if the contact never replies | Confirmed sends only |
| Plan | Monthly Billing | Annual Billing (per month) | Websites per Month | Per Website |
|---|---|---|---|---|
| Free | $0 | $0 | 10 to start | Included |
| Pay-as-you-go | No monthly fee | n/a | Pay per use | $0.15 |
| Starter | $9.99 | $6.99 | 100 | $0.10 (extra $0.15) |
| Growth | $49.99 | $34.99 | 833 | $0.06 (extra $0.09) |
| Pro | $99.99 | $69.99 | 3,333 | $0.03 (extra $0.05) |
| Scale | $199.99 | $139.99 | 19,999 | $0.01 (extra $0.02) |
For the full picture, read our contactID review and our roundup of contact form automation tools.
Other Lusha Alternatives
If you still need contact data, these three Lusha alternatives cover the usual reasons teams switch: more free credits with built-in sending, deeper enterprise data, or higher match rates.
Apollo.io
Apollo.io is the Lusha alternative for teams that want contact data and sending in one place for less. Its free plan includes about 75 credits a month and 2 sequences, and paid plans start at $49 per user a month on annual billing. Phone numbers cost 8 credits each, versus 5 on Lusha.
Best for outbound-first startups that want one tool for data and sequences. Read our full Apollo.io review.
ZoomInfo
ZoomInfo is the enterprise Lusha alternative, with deeper direct dials, intent data, and org charts for US accounts. There’s no free plan and no published pricing. Estimates start around $15,000 a year, and real-world spend of $30,000 to $60,000 is common.
Best for mid-market and enterprise teams that need the deepest US data. Read our full ZoomInfo review.
Clay
Clay is the Lusha alternative for match rate. Instead of relying on one database, it checks many providers in a waterfall until it finds an email or phone number, and its Claygent agent researches each account on the web.
The free plan includes 100 data credits and 500 actions a month, and paid plans start at $167 a month on annual billing. Best for RevOps teams and founders building small, high-precision lists.
Bottom Line
Lusha does one job very well: it turns a LinkedIn profile into a phone number in one click. The free plan is enough to test, and Starter is fairly priced for a single rep. The trade-offs are credit math that climbs quickly on phone numbers and a privacy record EU teams should weigh.
Our Lusha review verdict: test data quality in your market on the free plan, upgrade to Starter or Pro if phone numbers are your bottleneck, and verify every email before you send. If what you really need is more conversations with companies, add contactID as a channel that needs no personal contact data.